Google’s latest AI adventure is a new option for search. Web Guide is a new way that Google will organize search results based on analysis by a dedicated version of its Gemini artificial intelligence tool. The claim in the announcement is that AI can help surface the most relevant content, but it could also be a new way for Google to control what websites get prime billing in results.
In the graphic shared alongside the blog post announcing this Search Labs experiment, the company showed clusters of results to the query “how to solo travel in Japan.” Web Guide displayed a
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