Google is making search ads more and less avoidable

Google is tweaking how sponsored results will appear in Search. Going forward, it will group any text ads on the Search page into a “Sponsored results” section that will appear at the top of the screen. The size of the ads is unchanged and Google says there will never be more than four ads in a grouping. Once you scroll past the section with ads, you can click a button to hide all sponsored results. 

According to Google, “the new design helps people navigate the top of the page more easily.” Maybe that’s because people have gotten used to automatically looking farther down the search results to skip the AI

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