Facebook is using AI to supercharge the algorithm that recommends you videos

Meta is revamping how Facebook recommends videos across Reels, Groups, and the main Facebook Feed, by using AI to power its video recommendation algorithm, Facebook head Tom Alison revealed on Wednesday. The world’s largest social network has already switched Reels, its TikTok competitor, to the new engine, and plans to use it in all places within Facebook that show video — the main Facebook feed and Groups — as part of a “technology roadmap” through 2026, Alison said at a Morgan Stanley tech conference in San Francisco.

Meta has made competing with TikTok a top priority

→ Continue reading at Engadget

Similar Articles

Advertisment

Most Popular