Partway through WWDC 2025, I started tracking every time I heard the word “delightful.” I might have missed a few, but there were at least eight times when some exec was insisting to me that an element of the upcoming iOS 26, macOS Tahoe and Apple’s other platforms merited the adjective. And maybe some people truly do feel unfettered joy about UI design, but that’s the sort of attitude in these events that makes me roll my eyes.
Apple always tries very hard to inject levity and personality
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