College textbook maker Pearson eyes NFTs to claim a cut of second-hand sales

NFT advocates often tout the technology’s ability to grant the creator a cut of second-hand sales as one of its major attributes. Artists can earn from one of their digital creations years after first selling it. Others are looking at NFTs to earn a buck from the secondary market too, including the publishers of college textbooks.

Pearson, which said in 2019 it would focus on digital textbook sales, wants a piece of the action. “In the analogue world, a Pearson textbook was resold up to seven times, and we would only participate in the first sale,” CEO Andy Bird told Bloomberg this week. “The move to digital helps diminish

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