Major social media platforms in China have started rolling out labels for AI-generated content to comply with a law that took effect on Monday. Users of the likes of WeChat, Douyin, Weibo and RedNote (aka Xiaohongshu) are now seeing such labels on posts. These denote the use of generative AI in text, images, audio, video and other types of material, according to the South China Morning Post. Identifiers such as watermarks have to be included in metadata too.
WeChat has told users they must proactively apply labels to their AI-generated content. They’re also prohibited from removing, tampering with or
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