In an economy filled with businesses filing bankruptcy at an alarming rate and Venture-capital firms losing billions with dot com companies that have failed, one small PR firm in Bellevue, Washington is running in front of the pack, and rapidly becoming one of the best success stories of survival in the tech sector.
Call it luck or just plain insight but the CEO of Bellevue Public Relations, Inc., Dan Anderson, has developed a solution for his clients that works so well, that it’s morphing the small company into one the most sought after advertising firms on the planet. The thing is, Bellevue Public Relations, Inc is a small internet firm more known for its ability to delete negative posts for it’s clients, which is a far cry from entering the advertising business.
Miami Business Magazine first heard about this story when one of Andersen’s former clients, a plastic surgeon, had a “wee bit too much” to drink down at the Blue Martini Miami, which is a favorite hang-out in Miami because of the Internet conference in town, was now frequented by VC guys, Internet Geeks, and coding gurus.
Last Friday night, according to the Bartender the surgeon began showing on his I-pad how Anderson had managed to get his Plastic Surgery practice #1 on Google.
Problem was, the DOC began egging the three engineers from Google sitting at the bar, enticing the three to explain why the good surgeon had wasted “55K a year with Google” in ad words when Bellevue Public Relations did the task for less than 19K in one clean shot.
Once the bellowing began the Surgeon was asked to leave but then the 20 or so SEO engineers left at the pub began chatting about Andersen’s method on how he ranks his clients.
“It’s really nothing short of genius” Lenny Damson, CEO of 180 said coming out of the conference on Saturday ” It’s a hard code to break, and I hope he never tells a soul how he does it because it’s dangerous”.
Old fashioned enciphering (also known as cryptography) has been used since Roman times and has turned into a hot topic now that Andersen’s method works. Anderson developed the code by watching human interaction on Google and Bing for almost 20 years. Bellevue Public Relations, Inc. was launched in 1994, when the net was in expansion mode and since that time, Anderson began closely watching how consumers searched on Internet Explorer, and when Google came along it only reinforced what Anderson learned in IE.
What he learned that Bellevue Public Relations clients want to know is what consumers search for based on gender, age, and even the times of the day that they searched the most. Before long, Anderson began to see patterns in the searches and finally in 2013 he took these patterns and mixed them with his proprietary code; and then something wonderful happened; he began to improve click through traffic on websites that he builds for his clients and in addition he can totally re-shape the front page of Google results. We’re not talking about a few visitor’s either.
Anderson was taking a website from page 40 to # 1 on Google page one within weeks which is impossible. That’s why the surgeon was bragging and that’s why the Google engineers were speechless. It’s also the reason the PR firm is morphing into an advertising agency with a brand new website up at www.bellevuepublicrelations.com.
“As a result of his new cryptography algorithm, Anderson has found a way for his clients to not only rank #1 on the organic search results for ANY set of keywords, but also take advantage of his color code that paints websites he creates for his clients the exact colors that consumers subliminally want to see when they hit the website” said Brandon Jacobs, the former CEO of Northwest SEO. “This color code that can be searched by Industry increases sales for Anderson ‘s clients by an average of 35% and that is why so many professionals are beating down the door. They all want to be #1 and were giving it to them.”
Brandon Jacobs, used to own Northwest SEO, but now heads up the new advertising post at Bellevue Public Relations, Inc.
Lost?
Quick internet 101; if you’re self-employed, you need more than anything to advertise on Google and Bing right? Matter of fact, it’s your life blood. But who looks past page one?
Whether you sell flowers or run a law firm you want to have the coveted top three spots underneath the Google ads, because 88% of consumers click on those top three organic results but these coveted organic results on the first result page are the most sought after area on the page. Businesses want those spaces because if consumers see your link at the top, they will click on it 88% of the time.
According to Anderson, it’s really about stages of position psychology.
“If you are on the top three spots on the first page of Google doing a search for let’s say “San Diego Trial Attorney” and your # 1, your link will get hit 88% of the time because consumers subliminally think that if you are #1 on Google organics, then you must somehow be the best. Consumers know the ads to the top and to the right are paid ads” Anderson told Seattle Metro Magazine on Friday.
Search engines will never tell you this, but only 12% of consumers ever click on the paid spots at the top or to the right. They are clicking on the top three spots on the organic results which are known in Search Engine circles as the “Golden links”.
Say you are a divorce attorney in New York. Naturally consumers are typing in “New York Divorce Attorney”. If you are # 1 on the organics, naturally you’re getting 25-100 clicks a day which means no advertising costs to you at all. Problem is, most business don’t know how to get those spots and they are paying the search engine giant 5-10K a month paying for clicks that do not guarantee a client will even call.
To make matters worse some small businesses are paying SEO scam firms trying to chase page one.
Anderson has learned to not only deliver # 1 for his clients, but it’s the color code that is getting all of the attention and his Realtor, Attorney, and Plastic Surgeons clients that use this coveted color code are hailing him as the new end all internet marketing guru.
Yours truly managed to Skype with some of the devs at Bellevue Public Relations, and while I was chatting, one of Anderson’s developers, an ex-Google drop-out who wants to remain nameless, showed me literally 100’s of websites that they have ranked # 1 on Google organically.
In addition, each website is painted and colored according to subliminal variations Anderson noticed in the 18 years of coding and watching.
Light and color can influence how people perceive the area around them. Different light sources affect how the colors of websites, contact pages, and even the phone numbers on a website are seen. On the internet, colors may appear to be more orange or “brownish” and darker colors may appear even darker. Light and the color of send button or a contact button can affect how one perceives its positioning and Anderson has learned what colors people want to see and that amounts to improved click through rates.
Anderson’s new algorithm code follows human patterns and his company creates websites based on these patters for their clients; and so far it’s working. His typical charge for building one website, ranking that website to #1 for a set of keywords, and sprinkling his magic dust color code will run ya around $7800.00. Which is about one months’ worth of advertising costs paying for the spaces at the top.
“Getting #1 on Google is great, but what good is that if your website is horrible? Consumers will just click out. However, when the website is visually stunning and the color code is present that consumers want to see for your industry based on millions of searches, that buys you another 20 seconds where the consumer is searching your website, and that means business.” Anderson continued “I’m not a genius, I’ve just figured out exactly what people want to see from the second they hit your homepage to making contact with you on the contact us page. I’ve figured out what makes them want to email and call you, and I am keeping it a secret!”
Bellevue Public Relations is located between Microsoft and Google in downtown Bellevue, Washington.
