Last month, Bose took an interesting approach to debuting a new product when it launched its Ultra Open Earbuds exclusively through a collaboration with fashion company Kith. Now, Bose is back with its own version, nixing the co-branding while keeping the same price. For both varieties, the $299 Ultra Open Earbuds sit outside of your ear canal and clip onto the ridge of your ear to stay in place. Due to the open nature of the design, active noise cancellation (ANC) is moot, but Bose does bring its Immersive Audio tech to the table for spatial sound.
Bose has gone the “open” route
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