Apple continues to seek a foothold in the artificial intelligence race, and its next effort could bring the company into web search. Mark Gurman at Bloomberg reports that Apple is building a search platform that it may incorporate into its AI-driven overhaul of Siri. Sources said the tool, internally called World Knowledge Answers, could also be added to the Safari web browser and the Spotlight smartphone search interface.
Apple’s efforts in AI have been under the microscope since the lackluster introduction of Apple Intelligence at WWDC 2024. Since then, the company appears to still be foundering,
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