More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company first said that it would increase the number of App Store ads last month, and this new rollout of search ads will begin on Tuesday, March 3, according to a developer email viewed by MacRumors.
“Search is the way most people find and download apps on the App Store, with nearly 65 percent of downloads happening directly after a search,” Apple says. “To help give advertisers more opportunities to drive downloads from search results, Apple Ads will introduce additional ads across search queries.” Up until this point, ads for
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