It’s been an interesting few months in the realm of streaming service branding. Warner Bros. Discovery reverted Max back to HBO Max after a baffling decision to trim the name in the first place. Disney made Hulu the “global general entertainment brand” on Disney+ when it rebranded the Star hub on the service. Now Apple would like you to know that it’s changing the name of its streaming service too. Going forward, Apple TV+ is now just Apple TV.
The company revealed the news in very lowkey fashion, at the end of a press release about when its F1 movie will land on Apple TV, the streaming service with a
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