Anyone can now cross-post Reels from Instagram to Facebook

Despite some missteps with Instagram, Meta is marching forward with its plan to make Reels a bigger component of its apps in an attempt to better compete with TikTok. It’s rolling out several updates to Reels, particularly on Facebook’s side. For one thing, everyone can now cross-post Reels from Instagram to Facebook with the tap of a button. Meta suggests that this may help creators to grow their audiences on the apps and monetize their content across both platforms.

In addition, Facebook now offers a way to automatically create Reels using Stories you have already shared. The idea is to help folks create Reels with little additional effort. On

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