On January 29, Amazon started inserting ads into the viewing experience of Prime Video subscribers. The company announced the change last year, telling customers that it will start showing “limited advertisements” with its service’s movies and shows so that it could invest “in compelling content and keep increasing that investment over a long period of time.” Those who don’t want to see ads will have to pay an extra fee of $3 a month. What it didn’t say, however, is that it’s also removing subscribers’ access to Dolby features if they choose to stay on the ad-supported
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