Amazon is rethinking its grocery business, and as part of that, it will shut down all of its remaining Amazon Go and Amazon Fresh physical stores. The company will convert some locations into Whole Foods Market stores.
“While we’ve seen encouraging signals in our Amazon-branded physical grocery stores, we haven’t yet created a truly distinctive customer experience with the right economic model needed for large-scale expansion,” the company wrote in a blog post. Amazon added that it would help workers at Go and Fresh stores to find positions elsewhere within the company.
For now, Amazon is focusing its grocery efforts on Fresh deliveries, Amazon Now (a 30-minutes-or-less delivery option it recently
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