Amazon has launched Alexa+, its next-generation digital assistant, in Canada. The company unveiled the new assistant in February, and it has been making its way to more and more people since. Canada is the first region outside the US to get access Amazon’s upgraded Alexa. Like the version that rolled out in the US, users can communicate with Alexa+ in natural language. They can say “I’m cold,” for instance, and the assistant will turn up the heat in their home. If they say “It’s dark,” Alexa+ can switch on the lights for them.
In Amazon’s announcement, Allison Siperco, the Alexa manager for Canada, said the assistant understands Canadian culture and
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