Alexa to provide branded answers to your pressing questions

See, the problem is that you plebes simply aren’t buying enough. To rectify this issue, Amazon announced on Thursday that it is introducing a new Alexa feature, dubbed “Customers Ask Alexa,” wherein “expert brands” provide answers to customer questions like “How can I remove pet hair from my carpet?” that also just so happen to prominently feature that brand’s particular product.

Per the company, brands will have to first sign up to the Amazon Brand Registry to gain access to the sellers hub where they can view and answer questions that customers ask their networked Alexa devices. Both questions and answers reportedly pass through the company’s content moderation team

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