Amazon’s next-generation smart assistant has entered its Early Access program in the UK, marking Alexa+’s European debut following rollouts in the US, Canada and Mexico. Starting March 19, invitations to start using the smarter, more conversational Alexa will be sent out to “hundreds of thousands” of willing participants, Amazon said in a press release, adding that Alexa is the most popular voice assistant in the UK.
As well as its more natural communication, agentic capabilities, contextual awareness and ability to remember previous conversations across devices, Amazon that users across the
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