After a decade of rumors and speculation, the Apple Car is dead. Last week, Bloomberg reported that the multibillion-dollar project had finally been scrapped. Reports about the electric vehicle never quite seemed real, but now we have many new details about the car that never was thanks to an excellent post-mortem from Bloomberg’s Mark Gurman.
The story includes many astonishing details about various Apple executives’ plans for the car, and why the project ultimately failed. But some of the best details are the descriptions of what the vehicle
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