Adobe previews AI object addition and removal for Premiere Pro

Last year Adobe launched Firefly, its latest generative AI model building on its previous SenseiAI, and now the company is showing how it’ll be used its video editing app, Premiere Pro. In an early sneak, it demonstrated a few key features arriving later this year, including Object Addition & Removal, Generative Extend and Text to Video.

The new features will likely be popular, as video cleanup is one a common (and painful) task. The first feature, Generative Extend, addresses a problem editors face on nearly every edit: clips that are too short. “Seamlessly add frames to make clips longer, so it’s easier to

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