The NFL schedule release is one of the most hyped events that means relatively little in the grand scheme of things. That is, outside of us complaining that the Cowboys have more prime time games than half the league combined.
However, the release has led to one of the best traditions in the league: The schedule release video. It’s basically the Super Bowl for the social media teams running Twitter accounts. The production values have gotten so ludicrous we’re seeing star-studded cameos, elaborate skits — everything, just to tell people when, and who will be playing each other. Every year these keep getting better, because NFL teams are
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