Why March Madness Stands Alone as the Event That Brings Us Together

You can find more of The Athletic’s coverage of the men’s NCAA Tournament here and women’s NCAA Tournament here. Follow live coverage of the 2024 men’s NCAA Tournament first round

On Wednesday, I boarded a flight from San Francisco to Las Vegas for the explicit purpose of watching college basketball.

Not to attend an actual basketball game, mind you. Those flights were headed to Omaha, Neb., and Charlotte, N.C. In my case, I am spending several hundred dollars for the privilege of sitting (or standing) in various sportsbooks and viewing parties to watch NCAA Tournament games that are readily available on the television in my living room.

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If the inflated hotel prices

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