What analytics say about Lions’ 4th down decisions in NFC Championship Game

The Detroit Lions found themselves with an impossible decision with 7:32 left in the NFC Championship Game. Early excitement and promise was replaced with a nightmarish fever dream, as a combination of skill and luck cracked open the door for the San Fransisco 49ers. They kicked it down in the third quarter, surging into the lead after being down by 17 points at halftime.

Dan Campbell had the biggest decision of his coaching career to make with the ball on the San Francisco 30-yard line and facing a fourth down. In front of him were two bad decisions. Campbell could either pray that his offensive players, who had failed

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