Everyone in the NBA is all in a tizzy about throwback jerseys, and it makes absolute sense. Why wouldn’t a capitalist entity dust off some old designs, re-market them and have legions of fans re-buy apparel? There’s a delightful Scrooge McDuck quality to it all.
The Pistons are bringing back their mid-90s teal, Golden State is paying homage to the “Run TMC” era Warriors, and on Thursday the Bucks unveiled their “classic” look from … 2006. Okay, it doesn’t matter if a throwback isn’t that old as long as people enjoy it.
The problem is that the colorways and logos really only one small piece of the puzzle. It’s
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