“The response to last year’s re-launch showed us how much The Skins Game still resonates with golf fans, while also proving there’s an opportunity to keep making it feel fresh for a new generation,” Chad Mumm, Co-Founder and President of Pro Shop. “We’re excited to build on that foundation as we welcome a new group of competitors, personalities and storylines that can add another chapter to the event’s history.”
“The Skins Game has always been about hole-by-hole drama, and Atlantic Fields gives that drama an incredible new stage this Black Friday,” added Ben Silverman, Chairman & Co-CEO of Propagate Content. “We’re proud to build on our long-term partnership with Prime Video to keep growing this event into one of the signature moments on the golf calendar.”
Coverage will tee off at 9 a.m. ET on November 27, with no subscription or Prime membership required. Prime Video will exclusively broadcast the special event globally to start 15-plus continuous hours of live sports coverage, including the fourth annual Black Friday Football game and an NBA on Prime doubleheader following.
“We’re thrilled to bring back The Farmers Insurance Skins Game to fans as part of another incredible slate of more than 15 hours of exclusive live sports coverage on Black Friday,” said Charlie Neiman, Head of Sports Partnerships, Prime Video. “Last year’s revival resonated with fans around the world, and we’re looking forward to another year of the world’s best golfers battling it out at a spectacular course.”
