Skipping the Olympics Is ‘Not an Option’ for Many Advertisers

Companies have spent more than $1 billion on ads timed to the Tokyo Games, which will take place in empty arenas as the pandemic lingers.

The Olympics have long been an almost ideal forum for companies looking to promote themselves, with plenty of opportunities for brands to nestle ads among the pageantry and feel-good stories about athletes overcoming adversity — all for less than the price of a Super Bowl commercial.

But now, as roughly 11,000 competitors from more than 200 countries convene in Tokyo as the coronavirus pandemic lingers, Olympic advertisers are feeling anxious about the more than $1 billion they have spent to run ads on NBC and its

→ Continue reading at The New York Times Sports

Similar Articles


Most Popular

AMD’s new Radeon RX 6600 XT offers 1080p RDNA 2 gaming for $379

AMD has a new entry-level RX 6000-series GPU: the $379 RX 6600 XT, which is still based on the same RDNA 2 architecture as...

Ahmed Hafnaoui’s family watching him win gold is the best moment of the Olympics so far

Tunisian swimmer Ahmed Hafnaoui stunned the world on Sunday when the 18-year-old won the gold medal in the 400m freestyle. The only thing better...

Seattle named one of the '100 Greatest Places in the World' by TIME Magazine

Seattle's Space Needle and the downtown skyline.Carl Larson/Getty Images Seattle made TIME Magazine’s annual list of the World’s 100 Greatest Places,...