PGA Tour loses Signature Event title sponsor day after Jon Rahm bolts for LIV

The alarms are sounding at PGA Tour headquarters in Ponta Vedra Beach, Florida.

Not only because Jon Rahm bolted for LIV Golf, but also because the tour is losing a significant sponsor after the 2024 season.

Wells Fargo, which has sponsored the PGA Tour’s annual event in Charlotte, North Carolina, since 2011, will discontinue its partnership with the tour after the 2024 season, according to Erik Spanberg of the Charlotte Business Journal.

The Financial Services company wanted to stay on as a sponsor beyond 2024, but did not want to commit to the rising financial costs that the PGA Tour demanded, per Josh Carpenter of Sports Business Journal.


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