The 2025 NFL season kicks off on Thursday night, with the defending Super Bowl Champion Philadelphia Eagles hosting the Dallas Cowboys. Ahead of that game, and another season, the league is doing something it typically frowns upon.
Not the men and women wearing black-and-white stripes, mind you, but the men and women at the Nielsen ratings system. In a new interview, Paul Bellew, the league’s Chief Data and Analytics Officer, indicated that the NFL believes the ratings service is undercounting viewers of NFL games.
“There are millions of viewers that we believe they are systematically undercounting,” said Bellew, as quoted by the Wall Street Journal.
That statement comes as the NFL moves
→ Continue reading at SB Nation
