N.F.L. Teams Know the Best Way to Draft. So Why Aren’t They Doing It?

The 2014 NFL Draft wouldn’t happen for months, but according to Steve Gera, at least one Cleveland Browns executive had his mind made up on one of its most polarizing prospects.

A special assistant to head coach Rob Chudzinski, Gera had been in the NFL for more than five years. The San Diego Chargers had hired the former Marine to “do analytics” in 2007. Gera’s qualifications included a recently obtained MBA from San Diego State and the fact that he’d read “Moneyball.” He scouted opponents and supplied data to coaches through easy-to-read narratives.

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“I would just crack jokes and make fun of our offensive coaches but also include information,” Gera said

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