The numbers are in from the 2024 Masters Tournament, and they should worry everyone associated with the sport.
CBS Sports drew 9.589 million viewers for the final round at Augusta National, a 20% decrease from when Jon Rahm triumphed a season ago, according to Josh Carpenter of Sports Business Journal.
With that said, last year’s final round fell on Easter Sunday, leading to more viewers and a significantly higher out-of-home lift on the holiday: +21% in 2023 versus +9% this year, per CBS Sports.
Coverage peaked at 12.562 million during the 7:00-7:15 p.m. ET quarter hour, when Scottie Scheffler putted out for the win.
Still, Scheffler’s historic victory had
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