The 2024 women’s NCAA tournament has captivated audiences across America, and Caitlin Clark and the Iowa Hawkeyes are leading the charge. Iowa is shattering TV ratings records on their way to the national championship game, and the numbers are staggering even compared to the top championship games in professional men’s sports.
Iowa’s win over LSU in the Elite Eight drew 12.3 million viewers, making it one of the most watched games of the past year excluding the NFL. There was a natural built-in storyline after LSU beat Iowa in the national championship game a year ago, and viewers flocked to their TVs to see if Clark and Co. could
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