EUGENE, Ore. — Somewhere in those 6.5 hours of perpetual pain, Dan Lanning’s phone lit up. But he didn’t see it. He was wincing. He was breathing deeply. Alec Turner, the artist tasked with completing the massive tattoo on the left side of Lanning’s chest, saw the name on the screen, and his eyes bulged.
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The incoming call? Phil Knight.
So Turner removed the needle piercing the ribs of Oregon’s gregarious football coach and deadpanned: “Hey, man, you should probably answer this.”
When Phil Knight calls, you stop what you’re doing. Lanning sat on the table, swiped his phone screen and took a respite to talk to the founder of Nike and
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