The Tampa Bay Buccaneers, whom he coached to a Super Bowl win, have removed him from their Ring of Honor, and a shoe company and a popular video game no longer want his endorsement.
The damage to Jon Gruden’s legacy has radiated beyond the loss of his job as coach of the Las Vegas Raiders and the widespread denunciation of comments that were homophobic, misogynistic and racist. The revelation that Gruden denigrated people around the N.F.L. has tarnished long-held relationships, quashed a couple of sponsorship deals, including one with the popular Madden NFL video game, and plunged him into disrepute with the organization he delivered a Super Bowl title.
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