Ferrari is set to have a new driver for the 2025 Formula 1 season, with Lewis Hamilton leaving Mercedes at the end of the 2024 campaign to join the Italian flagship for next year.
Now, according to reports, Ferrari will add a new title sponsor as well as a new driver.
As first reported in SportBusiness, Hewlett-Packard (HP) is poised to join Ferrari as their title sponsor. If the deal does go through, HP will become the team’s first title sponsor since the 2021 season, when Ferrari was partnered with tobacco giant Philip Morris and competed as Scuderia Ferrari Mission Winnow.
According to SportBusiness, the proposed deal is on
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