In Formula 1, improved performance is the name of the sport. Teams explore every avenue in search of the extra tenth of lap time they need on the track, ranging from improving the cars themselves, to improving driver performance.
Ferrari is now taking that a step further, in a new partnership with WHOOP. As announced earlier this week, the human performance company has joined Ferrari as the team’s Official Health and Fitness Wearable Partner and Team Partner. The WHOOP logo will be on team kits and the Ferrari challengers this season, and the WHOOP wearable technology will be provided to team members and drivers to “unlock insights on their health,
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