Formula 1 has a new partner.
Mickey Mouse.
The sport announced a new collaboration with Disney that will begin next season, that will bring Mickey Mouse and his friends to “the high-speed world of Formula 1 through experiences, content, and merchandise around the globe” according to an announcement released on Monday.
According to the joint statement, the partnership “is turbocharged by the two brands’ shared affinity for creativity, entertainment, and innovation, to bring fans together around the globe through unforgettable and one-of-a-kind experiences.”
“Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa.
→ Continue reading at SB Nation
