This season, Jameson, the Official Spirits Sponsor of the NFL, is picking up fans’ first round of drinks with America’s Biggest Round – a $5 million nationwide bar tab. The program celebrates the fans who show up at local bars on game days and reinforces Jameson’s commitment to supporting the local bars that bring fans together to root on their favorite teams.
NFL Legend Eli Manning is partnering with Jameson to kick off America’s Biggest Round. The two-time Super Bowl champion won’t just be cheering from the sidelines; he’ll be rallying fans, sharing his ultimate gameday rituals, and reminding everyone that nothing beats the energy of watching football surrounded by fellow fans with a smooth drink in hand.
Throughout the season, fans nationwide will have the chance to claim their share of the tab through rebates, sweepstakes prizes and exclusive game day experiences by visiting JamesonWhiskey.com or scan dedicated in-bar QR codes on coasters and table tents to unlock local offers. Fans can use the interactive Jameson Sports Bar Locator to discover local spots hosting watch parties, signature menu offerings, and game-day rituals.
Later in the season, Jameson will debut a new creative campaign – Sláinte to Showing Up, a toast to the regulars, the fans who may not know all the rules but know a good time when they see one, and the neighborhood bartenders who know your order before you sit down.
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