Does a Team’s Success Lead to a Local Baby Boom?

Football arguably doesn’t need anything extra to feed its collective sense of self-importance, but the idea that it can cause new life to be created will certainly do it.

You might remember a rather dramatic game in the National League towards the end of last season when Wrexham and Notts County faced each other in what was effectively a ‘winner takes promotion’ clash. In the 97th minute, Wrexham goalkeeper Ben Foster saved a penalty to seal a 3-2 win, putting them three points clear with a game in hand on their rivals.

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According to Foster, the result of the collective ecstasy of that moment was made clear nine months later: he

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