By the time the NBA Finals come around there are only two fanbases that can still cheer for their team. The rest of the league is forced to either step back and watch as a bystander, or pick a side. Some years that’s not that difficult of a choice. Almost every fan has a strong feeling one way or the other about the Warriors or Knicks. But there are far fewer blood feuds surrounding the Oklahoma City Thunder.
While the market size is something that is overblown by NBA network insiders – and those pretending to be insiders – it does play a role in how support is lined
→ Continue reading at SB Nation