June is widely recognized as LGBTQ+ Pride Month, a period of celebration for the advancements of the community, but also an important time for protest and activism. But as with everything in society, the commercialization of Pride has seeped into sports culture, with teams and brands joining in on the “rainbow-ification” of their branding. “Pride Nights” in sports, usually a designated game where the home team does activations in celebration of the LGBTQ+ community, have become the norm.
Yet, before these nights became a checklist item to avoid public backlash, the WNBA was the leader in blending the LGBTQ+ and sports communities.
That history is why it’s been
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