Seattle's homegrown record label Sub Pop opens flagship retail store in South Lake Union

Seattle record label Sub Pop — which signed the likes of Nirvana, Soundgarden and Mudhoney back in the city’s grunge days — unveiled their new flagship store on Monday.

Located at 2130 7th Ave., Sub Pop on 7th sells the “cream of the crap” from both Sub Pop and sister label Hardly Art, including apparel like t-shirts, sweatshirts and hats emblazoned with the infamous black and white logo as well as every record from both labels that are currently in print.

And since the homegrown label dates back to 1988, music fans can be sure to get some authentic merchandise from their favorite artists.

Other notable acts signed by the

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