Some 30% of online customer reviews are deemed fake, according to the BBB these can cost consumers billions.
SEATTLE — About a quarter of all retail purchases are projected to move online by 2026. The Forbes analysis outlining this estimate has the Better Business Bureau Great West + Pacific putting out more consumer safety reminders
The BBB said falling for fake online product reviews and ratings often leads consumers to buy poor-quality products or services.
According to BusinessDIT, 93 percent of consumers say online reviews impact their purchasing decisions. Fake online reviews cost $152 billion a year, according to the stats, while 54% of consumers
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