The Seattle-based airline will now formally merge its loyalty program with Hawaiian Airlines.
SEATTLE — Alaska Airlines rolled out a sweeping overhaul of its frequent flyer program Wednesday by introducing Atmos Rewards, which the airline says will set a new global standard for airline loyalty.
The program replaces Alaska’s longtime Mileage Plan and Hawaiian Airlines’ HawaiianMiles, combining the two into a single platform that executives describe as more flexible, generous, and global.
“Atmos Rewards is more than a loyalty program – it’s a reflection of how guests travel today,” said Andrew Harrison, Alaska’s chief commercial officer. “We listened to what our members value most
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