Paris-based XR distributor Diversion Cinema will partner with the Cannes Film Festival to oversee this year’s inaugural Immersive Competition. A specialist in location-based exhibition, Diversion will handle technical duties for the 14 immersive experiences spread across the competitive and non-competitive sections.
Running concurrent to the film event, Cannes’ immersive showcase will spread out across 700 sq. m. at the Cineum – a modern multiplex about three miles from the Palais that has served as an official festival site since 2021 – while Diversion will have a staff of eight welcoming festival attendees each and every day.
“Providing for festivals like Cannes is part of our DNA,”
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