Hernan Lopez, the former 21st Century Fox executive who launched podcasting giant Wondery in 2016, has set up consulting firm Owl & Co. aimed at delivering data and analysis designed to help media and entertainment businesses manage the transition to the streaming era.
Lopez has put early emphasis on a deep-dive study of the streaming content marketplace, using available viewership and spending data to crunch the ROI numbers based on the cost of TV series and movies. After a decade of Peak TV production activity, scrutiny of such expenditures is increasing in Hollywood’s C-suites. Among Lopez’s first wave of clients is North Road Co., the film and TV production
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