With Tainy Partnership, TV and Film Projects, Lex Borrero Is Out to Elevate Latin Entertainment

Lex Borrero, the co-founder of Interscope’s Neon16 label, has made his own seat at the table — and brought a full plate. As a teen, Borrero understood the importance of networking. After hundreds of unanswered cold calls, he eventually caught the attention of Universal Music and signed his first artist under his shingle Lex Prods. when he was 17. He would go on to become executive vice president and head of Latin at Roc Nation, where he met and later shaped the career of reggaeton producer Tainy. The two now run Neon16 together, with Borrero standing as CEO.

Borrero’s latest project is the new docu-style reality series, “Los Montaner

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