Why Red Notice was able to beat Bird Box as Netflix’s biggest movie debut ever

Netflix’s heist drama Red Notice has officially overthrown Bird Box as the streaming service’s biggest movie debut to date, with over 328 million total hours viewed as of today. That beats out Bird Box’s prior record — 282 million hours in its first 28 days — by a good margin, and Red Notice still has ample time to expand its debut-month record.

That might seem like great news for Netflix: a movie it wanted to be a huge hit was in fact a huge hit. It commanded views up against an eight-hour Beatles documentary as well as big theatrical releases like a Ghostbusters spinoff and multiple titles from Disney.

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