Warner Bros. Discovery‘s Asia-Pacific president James Gibbons is bullish about the streaming service Max‘s performance across the region, even as the media giant prepares for a major corporate restructuring that will split its streaming and studios business from its traditional television networks.
Despite the corporate changes, Gibbons emphasized that strategic goals for the Asia-Pacific region remain unchanged. The executive was speaking at the APOS conference in Indonesia.
Related Stories
The executive was particularly enthusiastic about Max’s March launch in Australia, where the service positioned itself with the tagline “all killer, no filler” to differentiate from competitors in the crowded streaming landscape. “We’ve seen
→ Continue reading at Variety
