Moviegoing frequency by Gen Z audiences is up in 2025, according to Cinema United’s new “Strength of Theatrical Exhibition” report. Published on Wednesday, the annual analysis seeks to make sense of key industry metrics beyond traditional box-office performance.
“Weekend box office is important, but a more accurate measure is looking at the industry on an annual basis and considering myriad other factors in the marketplace to get a more complete picture of the strength of the industry,” said Michael O’Leary, President and CEO of Cinema United, in a statement.
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O’Leary sought to contextualize the domestic theatrical market, which currently stands some 23%
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