The streaming video revolution is still in full flower — with the sector poised for healthy growth over the next five years, according to the latest projections from PwC.
The U.S. total over-the-top (OTT) market is projected to increase at a 5.9% compound annual growth rate over the next five years — reaching $112.7 billion by 2029, according to this year’s PwC Global Entertainment & Media Outlook report. That would be up 33% from the segment’s $84.7 billion haul last year. The primary drivers of that are a growing subscriber base, new service launches and price increases, according to PwC’s analysis.
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