TV Ratings: 2021 American Music Awards Hold Steady Amid Social Media Flurry

In a tough climate for televised awards shows, the 2021 American Music Awards managed to hold steady with last year’s ratings even as social media around it surged.

Sunday night’s awards show, which was hosted by Cardi B, averaged a 1.0/7 rating among adults 18-49 and around 4 million total viewers, according to Nielsen. These numbers held even with last year’s AMAs, which had slid 40% from the year prior in the viewership column and similarly in ratings.

ABC touted the social interaction around the event, calling the three-hour broadcast the most social telecast of 2021 based on Talkwalker Social Content Ratings, formerly Nielsen Social. Excluding presidential debates, the

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